In an effort to help motorcyclists stay safe, Allstate developed a program called Once is Never Enough (O.N.E) to increase motorcycle awareness.
In 2010, Allstate began the program by installing 140 temporary “Watch for Motorcycles” signs at dangerous intersections across the country. In 2012, they began replacing those signs with permanent ones.
Last year, Allstate asked its Facebook fans to help identify dangerous intersections that they have encountered. Over 1,500 people responded and helped create a database of dangerous places for motorcycles.
This year, Allstate has turned all of that information to a new direction: a Facebook application allowing riders to identify and flag dangerous areas.
The map will allow riders to help alert each other to dangerous areas and to search for dangerous areas near them.
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